Analyzing an Advertisement for a Texas Instruments...

Analyzing an Advertisement for a Texas Instruments Calculator Get your own. These words literally speak for themselves when it comes to the Texas Instruments calculator: TI-83+ silver edition. â€Å"Get your own† is the title that appears at the top of the advertisement for the TI-83+ silver edition. The title is reemphasized by a group of teenagers pictured below the title. The teens pictured in the photo are all playfully trying to get their hands on the coveted TI-83+ silver edition-graphing calculator. Directly below the picture of the teens, is a graphic of an enlarged graphing calculator, and displayed on the screen of the calculator is the new phonebook feature. Then, to the right of the graphic are three short phrases that reemphasize†¦show more content†¦Teens, or girls in general read this magazine, and by placing an ad such as this in the magazine would generally boost sales. Another aspect of this ad that would commonly appeal to the teen age group would have been the choice of colors, and the background of the adver tisement. As far as background goes, historical background is also relatively important in the relevance of the TI-83+ silver edition graphing calculator advertisement. Teens have many choices when it comes to graphing calculators, so that is probably why the author chose to include a feature that not all calculators have. The phonebook feature would appeal greatly to the viewer, hence its purpose. This particular feature, the phonebook, would be of importance because in the past no calculator including all other Texas Instruments calculators has offered such a feature. The Texas Instruments advertisement also allows the viewer to make assumptions in relation to the pictures and text displayed on the page. These assumptions could be anything from the approximate cost of the tool, to the pondering of the ray of colors used in the composition of the calculator itself. These different conjectures are made due to the actual composition of the advertisement itself. Then comes the purpose of the advertisement. The advertisement is presented to show the viewer what a unique tool the TI-83+ silver edition is, and what new features are included in the calculator. 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